Before I started creating videos, questions flooded my mind…
“Where do I start?”
“How do I create an audience?”
“How do I come up with ideas?”
“What if my videos are bad?”
“What if everyone hates them?”
I was panicking over something that didn’t even exist yet. It took courage to get over those doubts and begin creating. Failing is part of the process. Luckily, I’ve learned a great deal. I’m excited to share my experience and tips to create a genuine and growing channel on Youtube.
My (Short) Journey
Once I started, I was unsuccessful for quite a while. I was inconsistent and felt stuck. I would seldom post videos, and they would flop. Few people would watch my videos, and fewer would interact with them. It felt like I put so much time into making content only to have it fizzle out into an endless void. It was frustrating and demotivating, yet I couldn’t let go. Creating videos is a light in my life. Even when my channel felt like it had no prospects, I couldn’t help but think of new ideas.
Fast forward a couple of years to the start of quarantine:
As awful as Corona has been for the world, lockdown gave me a chance to tap into my creative energy, and I am grateful for that. I had to stop working at my part-time job, which gave me more time to focus on my social media, Etsy shop, and Youtube. So I challenged myself to be consistent with creating and post on Youtube once a week.
Over the last few months, I have sharpened my Youtube skills. I have made videos that I am proud of.
My journey isn’t over, but I’m enjoying the scenery along the way.
The Path to “Good Enough”
Starting a Youtube channel can be overwhelming, especially when you have no experience. For me, one of the hardest parts about regularly posting was that I strive for perfection. I would film videos, edit them, and never post them. I was afraid the quality wasn’t high enough, that I was awkward, or that no one cared. We all need to recognize there is no way to get better if we don’t try.
Perfect is the enemy of good.— adapted by Voltaire (1770)
it is okay to create imperfect content. Sometimes, it is better to finish a project than for it to be flawless. Iterating on an idea is great, but if perfectionism is stopping you from producing more videos, it is time to move on. During the next project, you’ll be able to apply what you’ve learned to do better than before.
Our Own Hamartia As Creators
Hamartia — the flaws of a hero that lead them to an eventual downfall. Often as creators, our hamartia is our perception of ourselves. Many of us believe that we aren’t good enough. We frequently convince ourselves that creativity is associated with innate talent, but that’s not the end of the story. Everyone goes through trial and error, and even the most “talented” people need to learn. Sometimes your talent can be hidden layers underneath the surface and you need to uncover it.
In the online space, imposter syndrome runs deep since we compare our worth to others and devalue ourselves. To start a Youtube channel, you need to be prepared to control your negative thoughts. Jump, and accept the risk of belly-flopping.
Enough Blabbering, Let’s Get to the Tips:
Today, tomorrow, this week. No more “What If’s.”
Maybe it doesn’t feel like the perfect time, but there is no time like the present! You’ll always wish you’d started sooner. You’ll grow, learn, and practice. You’ll begin to blossom when you go for it.
I struggled with this part the most. Setting up a schedule was super helpful for me: it made me stay productive. If you plan to upload once a month, that’s great! If you are going to upload once a week, that’s even better! Regardless of how often, having a schedule will help you get into a routine and be consistent. You only have a small window to make an impression. You want viewers to keep watching.
Find Your Niche
What’s your strong suit? What do you like to do? Who will your audience be? These are questions that will help you narrow down your content so others can find it. For example, if you love Lolita fashion, it doesn’t make a lot of sense to film a video where you fix a motorcycle. You want your content to be cohesive. By finding your niche, you can create a strong community of individuals with similar interests.
Examples of niches: Lifestyle, healthy eating, beauty, organizing, singing, sustainability. (You don’t have to choose just one, but it might be better if they fit together well!) 4. Do Your Research
Research can help you ease into creating videos. Learn about the technical side of filming, editing, and posting. Dig into your camera settings, figure out your lighting, and deep dive into your editing software.
Research the creative space you’re interested in. I often check similar descriptions and titles before uploading my own. I don’t copy them! I take notes of important keywords and information so that I can create my version. For instance, if I’m uploading a make-up video, I will look at popular beauty channels to see how they write their descriptions, use tags, and make thumbnails. They are great inspiration for when you’re just starting!
Work on Your Thumbnails
Thumbnails are crucial! They show off your work before someone has clicked the video. You can add extra text, share a precise moment, or preview the results. Analyze the thumbnails you’re drawn to and implement some of those features in your work.
Up Your Quality
The great thing about Youtube right now is that almost everyone can do it! Most phones have decent cameras and lots of free editing apps are available. Creating a Youtube channel is more accessible than ever.
You can up your quality in more ways than buying a fancy camera, an expensive lens, or new lighting. There’s a lot you can improve with what you already have. Here are some ideas:
• Practice filming B-roll footage, editing, or talking to the camera.
• Alternate your shots: Have some close-up shots and some that are further away.
• Take your time when editing. Editing can make your videos more professional, so leave more
time than you think for this step.
• Write down the points that you want to cover.
• Plan your video before you film it. What type of shots do you want in this video? Are there any
effects you want to add in when you’re editing?
• Pay attention while watching movies and TV shows to see how they frame their shots and move the camera.
(Cliché) Be Yourself
Above all, you have got to be yourself. Cheesy? Perhaps. Important? Definitely.
When you are true to yourself, you will create your best videos. People will be drawn to your authenticity and they’ll stick around for your personality. Being yourself is your best asset when making videos because no one else is you.
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the entire credit of this article and its photos goes to Anna Angela Shishmanov aka anna_shishmanov